The app now offers a trio of in-feed ad products for online shopping: Collection Ads which feature swipeable and tappable product cards Dynamic Showcase Ads (DSAs), which are automatically generated ads and Lead Generation ads. It also introduced a fuller slate of solutions for TikTok commerce, including ad products and later this year, a TikTok Shopping API. Now, TikTok is rolling out to new brand partners for TikTok Shopping, including Square, Ecwid and PrestaShop, with Wix, SHOPLINE, OpenCart and BASE coming soon. and Canada, in a deal that allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app to create mini-storefronts. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K. On the e-commerce front, TikTok expanded its set of shopping partners beyond pilot partner Shopify. At TikTok’s online event, TikTok World, the company announced a range of new initiatives, product updates and advertising formats in an effort to woo more marketers to its platform.
